Marc Hindley McDonalds wants to connect with their customers in real-time, wherever they are. That was the message served up by one of the burger chain’s digital marketing managers at a recent conference, when he announced they would roll out 14,500 Facebook pages in the US by the end of 2015. What happens in the States doesn’t … Read more
We are delighted, but certainly not surprised, to discover that one of our clients, Piping Hot Forres, the European Pipe Band Championships, have been shortlisted for the Best Event or Festival award in this year’s Highlands and Islands Tourism Awards. The event, now in its second year, was unlike anything ever held in Moray before, and … Read more
I was at marketing presentation for local businesses and the speaker was talking about the importance of blogging. After a few minutes, a brave delegate said: “Excuse me, but what is ‘blogging?’” What is blogging? I say brave, because the atmosphere was such that everyone in the room was automatically expected to know. The b-word … Read more