Marc Hindley The biggest obstacle to getting your news into the papers is often the journalist that stands between your ‘important’ message and their ‘respectable’ journal. Journalists may have the reputation for being foul-mouthed, bad-tempered, cantankerous binge drinking hacks and some of the time that’s true, but they are often overworked, underpaid, and usually working to multiple … Read more
Ever wondered how companies seem to know what you’re interested in? Or mysteriously seem to know your age group? Or perhaps you didn’t notice that the marketing messages you receive are often derived from a database that you’ve helped to build. Public records, for example will show your age, your postcode and your address, which … Read more
Before social media, customers would judge a business’s credibility on several criteria. Personal recommendations would be the best way of knowing a company was worth buying from; Testimonials from strangers, such as reviews, might also work well, and good old-fashioned PR would be another way to convince people you were a good bet. Then social … Read more