Marc Hindley According to a study by Search Engine Land, 88% of people trust online reviews as much as recommendations. That’s the highest social signal out there for retailers and ecommerce. It doesn’t matter whether it’s people we know or people we trust, there is no higher recommendation for a product than an online review. If some … Read more
As Google changes it’s name to ‘Alphabet’, Elizabeth Simpson looks at the ever-changing language of modern technology. What alphabet did you learn? ‘A’ is for ‘Apple’? What kind of apple though – a shiny red one, or a white one with a chunk out of it, manufacturer of the ‘I-‘ revolution? Language is probably one of … Read more
Estimated reading time: [est_time] If you thought your business would fail if you didn’t take someone’s advice, you’d act on it, right? If that person was highly regarded and experienced in his field, you wouldn’t have to think very hard would you? Five years ago, Erik Qualman wrote in his book Socialnomics that ‘the ROI … Read more