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Analytics

Don't care about your web traffic? – install an analytics service anyway

April 25, 2011 by Marc Hindley

No professional can deny the importance of analytics in a web project or strategy. They are vital to the measurement of traffic…

Categories Articles Tags Analytics, Google Analytics, measurement, traffic Leave a comment

How does your web presence measure up?

December 14, 2010 by Marc Hindley

As we head towards the end of the year, it’s a time when business owners reflect on the previous 12 months and make plans for the next. It’s a time when we will compare performance over previous years…

Categories Uncategorised Tags Analytics, Bitly, Google Analytics, Mailchimp, measurement, Optimizely Leave a comment

Do you really need a specialist?

February 23, 2010 by Marc Hindley

There’s an ongoing concensus in the web industry that we should specialise, but I’ve never seen this as an efficient way of serving our customers. Doggedly pursuing a specialism can remove important focus away from outside factors

Categories Articles Tags Analytics, hosting, marketing, specislist, web, web design Leave a comment
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