WordPress hits the big 4-0, offering, in their own words, ‘Seamless, content-first publishing.’If you were expecting a major new version of WordPress, you’ll be disappointed. The new features in WordPress 4.0 ‘Benny’ are certainly welcome, but are just an incremental upgrade from 3.9 rather than a brand new piece of software. And that’s a good … Read more
Landing pages are website pages designed specifically to drive conversion of customers into buyers. There are two types of landing page: Reference landing page Transactional landing page A reference landing page could be used to create a second-level ‘home page’ for a sub-section of your website. An internal page that has the characteristics of a … Read more
All-inclusive marketing is the process of looking at the tools and resources available within a business, organisation or event and determining which types of marketing to apply, in what order and in what quantity. Marketing is a very broad term and can include: Website marketing Content marketing Email marketing Search engine marketing Social media marketing … Read more